99 Hotel Marketing Strategies
99 Insider Tips to Instantly Boost your www.Hotel Contacts & Reservations
The first guide of its type ever to be published by a group of Hospitality Marketing insiders.Each tip is accompanied by crystal clear explanations, examples, and step-by-step instructions.
Hotel owners can use to start increasing the volume of business generated by their website in just a few minutes.
Written by: Francesco Sostero
First edition: 30 March 2010
Format: E-book PDF
Number of pages: 150
Part 1: HOW TO BOOST THE CONTACTS AND RESERVATIONS YOUR HOTEL WEBSITE GENERATES
- Find out what influences 81% of online travel purchases
- The 6 fundamental changes that will immediately boost your Hotel online contacts and reservations
- Fix the first and foremost problem that prevents 50% of users from completing an online reservation
- The 4 approaches you can use to elicit trust, boost the visitors’ confidence in your Hotel, and increase online reservations
- Double, in just a few minutes, the number of Hotel newsletter subscribers you can e-mail exclusive offers to
- Use the Hotel website to create your very own monopoly, and set your own prices without being limited by the offers of other Hotels
Part 2: HOW BEAT 99% OF THE HOTEL COMPETITION ON SEARCH ENGINE RESULTS
- Check if your Hotel website is search engine optimized in less than 1 minute
- What truly causes your Hotel website to appear before the others on Search Engine results
- The method 99% of Web Agencies use to make you think you’re “seeing results” when in fact your search engines campaign investment is not in the least improving your visitors traffic
- 3 actual examples of Search Engines marketing “scams” (i.e. the Euro 5,000 per year service contract for work that is not remotely being one), and the software that can help you avoid them
Part 3: HOW TO DECREASE YOUR COST WHILE BOOSTING SALES USING PAY PER CLICK
- The cost/benefits of Search Engines vs. Pay Per Click marketing
- The 3 “mental states” of online vacation planning; how keywords potential travelers use to search can tell you when they are ready to buy
- How to select keywords that cost less and result in more online reservations for your Hotel
- How to avoid spending on keywords that will never yield a single reservation
Part 4: HOW TO DOMINATE GOOGLE LOCAL SEARCH/MAP RESULTS
- 7 things you can do right now to start dominating “Local Search” results on Google (those that appear next to the map in response to searches containing a geographical location, i.e. “Rome Hotel”)
- Use Google to illustrate the geographical position of your Hotel and increase your sales, free of charge
Part 5: HOW TO BOOST YOUR AVERAGE PROFIT PER ROOM USING SIMPLE RATE STRATEGIES
- How increase your early bookings so you can better plan your budget
- How to boost your website visitors traffic and reservations through special offers no-one will actually book
- How to exploit an elementary economic principle to easily up-sell and cross-sell your Hotel rooms and services both on line and at the front desk
- How to use Portals to boost your official website contacts and reservations
- Discover which scientific discipline will allow the invoiced sales revenue of your Hotel to increase year after year
Part 6: HOW TO INCREASE POSITIVE REVIEWS ON TRIPADVISOR
- A well-proven, extremely simple method by which you can boost the number and quality of positive reviews about your Hotel on TripAdvisor, customer loyalty and repeat business
- Avoid being penalized by TripAdvisor for making a very common mistake which causes positive reviews to be labeled “fakes”, even though you did not write them
- The single thing that determines whether your guest will leave a positive or negative review on Tripadvisor
- Transform negative reviews into free publicity for your Hotel
- Check the online reviews people leave about your Hotel, on any site, free of charge
- Avoid common communication problems that negatively influence the buying decisions of 18-20 million people
Part 7: HOW TO MAKE YOUR HOTEL MARKETING RESULTS UTTERLY TRANSPARENT
- How in 10 minutes you can analyze the visits the Hotel website received during that day, highlight the most important data and constantly increase traffic over time
- Learn how many visits are “normal” compared to the Tourism market average (50-70 visits/day regardless of your Hotel geographical location are not enough to turn your website into a primary sales acquisition channel)
- Measure the results of everything your Hotel or Web Agency does over the Internet and fine tune your online marketing initiatives to get better results
- How you can assess whether or not your website visitors traffic is increasing from month to month, find out the websites that bring you more traffic and results, and differentiate the contacts and reservations your website received from individual online sources
674 Hotels already purchased this guide
NOTE: “99 Insider Tips to Instantly Boost your www.Hotel Contacts & Reservations” is an electronic book (in PDF format); you can download it and start boosting your sales as soon as you pay for it .
The introductory price means:
- The e-book will pay for itself after 1 online reservation;
- You will avoid scams that are already costing some unwary Hotels more than Euro 5,000/year;
- You will save thousands in time and money, as the otherwise costly series of “professional consultations” you would need to learn how to promote the Hotel over the Internet…is already in your hands.
Immediate download
“99 Insider Tips to Instantly Boost your www.Hotel Contacts & Reservations is PDF formatted e-Book you will be able to download immediately after you pay for it.
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6 months after the Hotel Search Engines campaign started, the website daily visitors traffic increased form 50 to 220.
6 months after the Hotel Search Engines campaign started, the website daily visitors traffic increased form 0 to 120.
The Hotel received more than 160 online reservations through its Booking Engine within 80 days of redesigning its website. The number of reservations the Hotel received over the phone or by e-mail more than doubled. 
Within 60 after the Search Engines campaign started, visitors had used 2.279 keywords to search for the website.
During the last 60 days of the Search Engine advertising campaign 18% of visitors found the site using Branded keywords (that included the name of the Hotel, i.e.”Hotel Rossi Rome”) and 82% accessed it through Unbranded keywords (that did not contain the name of the Hotel,. i.e. “Rome Hotel near Spanish Steps”).
"I have noticed that ever since we launched the new website the number of reservations my Hotel receives increased sharply..... "
"After a series of experiences with that turned out to be nothing more than electronic brochures, I finally have an instrument, a business asset truly capable of fulfilling my needs and increasing the amount of reservations my Hotel receives from the Web. You won't have to wait long at all before you start seeing results."
"We are already beginning to see results, and I am sure these results will only get better over time.... "
"The amount of online reservations we received this year (July-September 2009) did not change compared to the same period of last year; in view of the global market crisis, I consider this to be an excellent result."